BSP (Business Solution Provider)
A Meta-authorized partner company that provides businesses with access to the WhatsApp Business API along with tools, support, and compliance management.
How it works
A Business Solution Provider is a third-party company vetted and approved by Meta to resell and manage access to the WhatsApp Business API. BSPs like SuperWaba build user-friendly dashboards, chatbot builders, and analytics on top of the raw API, so businesses don't need engineering teams to get started. BSPs handle message template submission and approval, phone number registration, and billing. Choosing the right BSP is critical because pricing, feature sets, and support quality vary significantly. Meta maintains an official partner directory where businesses can find verified BSPs.
Related terms
WhatsApp Business API
A programmatic interface that lets medium and large businesses send and receive WhatsApp messages at scale through automated systems.
Cloud API
Meta's hosted version of the WhatsApp Business API that runs on Meta's own infrastructure, removing the need for businesses to manage their own servers.
WABA (WhatsApp Business Account)
The top-level account entity in WhatsApp's system that holds your business information, phone numbers, and messaging configuration.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.