WhatsApp Marketing
The strategic use of WhatsApp Business API to promote products, engage customers, and drive sales through targeted messaging campaigns.
How it works
WhatsApp marketing encompasses all promotional and engagement activities conducted through the WhatsApp Business API. This includes broadcast campaigns for product launches, personalized offers based on purchase history, abandoned cart recovery sequences, event invitations, loyalty program communications, and seasonal promotions. What makes WhatsApp marketing uniquely effective is its unmatched engagement metrics: 98% open rates and 40-60% click-through rates compared to 20% and 2-3% for email respectively. Successful WhatsApp marketing requires proper opt-in collection, audience segmentation, compelling template design, respect for messaging limits, and continuous quality rating monitoring. The channel works best as part of an omnichannel strategy, complementing email, SMS, and social media rather than replacing them.
Related terms
Broadcast
A feature that sends the same template message to a large list of contacts simultaneously, used for promotions, announcements, and re-engagement campaigns.
Click-to-WhatsApp (CTWA)
A Meta ad format on Facebook and Instagram that opens a WhatsApp conversation with your business when clicked, bypassing landing pages.
Conversational Commerce
The practice of using messaging platforms like WhatsApp to guide customers through the entire purchase journey, from discovery to payment, within a chat.
Drip Campaign
An automated sequence of WhatsApp messages sent over time based on triggers, designed to nurture leads or onboard customers gradually.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.