Interactive Message
A WhatsApp message type that includes tappable UI elements like buttons, lists, or product catalogs for guided user interactions.
How it works
Interactive messages transform WhatsApp conversations from plain text exchanges into guided experiences with structured input options. They include reply buttons (up to 3 quick-reply options), list messages (up to 10 selectable items organized in sections), single-product messages, and multi-product messages linked to your catalog. Interactive messages significantly improve response rates and reduce friction compared to asking users to type free-form responses. They can be used both within session messages and as part of approved templates. WhatsApp reports that interactive messages achieve 2-3x higher engagement rates compared to plain text messages.
Related terms
List Message
An interactive WhatsApp message that presents up to 10 options in a scrollable menu, allowing users to select one item from categorized sections.
Reply Button
An interactive message element that displays up to 3 tappable buttons, each triggering a predefined response when pressed.
Flow Message
A native WhatsApp UI framework that enables multi-screen forms, surveys, and data collection workflows without leaving the chat.
Catalog Message
A message type that displays products from your WhatsApp Business catalog, allowing customers to browse and add items to a cart within the chat.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.