Message Status Callback
A webhook notification sent by WhatsApp when a message's delivery status changes, from sent to delivered to read.
How it works
Message status callbacks are webhook events that inform your system about the lifecycle of each outgoing message. WhatsApp sends callbacks for four statuses: sent (message accepted by WhatsApp servers), delivered (message reached the recipient's device), read (recipient opened the message, if read receipts are enabled), and failed (message could not be delivered, with an error code). These callbacks arrive at your configured webhook URL as POST requests containing the message ID, timestamp, and status. Tracking delivery and read rates through status callbacks is essential for measuring campaign effectiveness and triggering follow-up automations based on engagement.
Related terms
Webhook
A server endpoint that receives real-time notifications from WhatsApp whenever a message is received, delivered, or read.
Callback URL
The specific web address where WhatsApp sends webhook notifications for incoming messages and status updates.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.