Quality Rating
A score Meta assigns to your WhatsApp phone number based on how recipients respond to your messages, directly affecting your messaging limits.
How it works
Quality rating is Meta's measure of how well-received your messages are by customers. It is displayed as Green (high quality), Yellow (medium quality), or Red (low quality) in the WhatsApp Manager dashboard. The rating is calculated based on signals like block rates, report rates, and how often recipients mark your messages as spam. A high quality rating is essential because it directly determines your messaging limits. Poor quality can trigger a downgrade to lower messaging tiers or even restrict your account. To maintain a high quality rating, ensure your messages are relevant, properly targeted, respect opt-in preferences, and provide value. If your rating drops to Red, you should immediately pause campaigns and review your messaging strategy.
Related terms
Messaging Limits
The maximum number of unique customers a business can message in a rolling 24-hour period, determined by quality rating and account tier.
Tier Upgrade
The automatic promotion to a higher messaging limit when your account maintains good quality while approaching its current sending capacity.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Opt-In
Explicit consent given by a customer to receive WhatsApp messages from a business, required by Meta's policy before sending any outbound messages.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.