Rich Media Message
A WhatsApp message containing media attachments like images, videos, documents, audio, or stickers rather than plain text.
How it works
Rich media messages encompass any WhatsApp message that includes non-text content. Supported media types include images (JPEG, PNG up to 5MB), videos (MP4 up to 16MB), documents (PDF, DOC, etc. up to 100MB), audio (MP3, OGG up to 16MB), and stickers. Media can be sent standalone or combined with caption text. When sending via the API, media can be uploaded to WhatsApp's servers first to get a media ID, or sent via a publicly accessible URL. Rich media messages significantly increase engagement. Messages with images see 3-5x higher click-through rates than plain text. They can be used in both session messages and templates (where the template header supports image, video, or document attachments).
Related terms
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Interactive Message
A WhatsApp message type that includes tappable UI elements like buttons, lists, or product catalogs for guided user interactions.
Carousel Message
A horizontally scrollable message format that displays multiple cards, each with an image, text, and action buttons.
Learn more in our docs
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