Meta Business Suite
Meta's centralized management platform where businesses configure their WhatsApp Business Account, submit templates, and monitor analytics.
How it works
Meta Business Suite (formerly Facebook Business Suite) is the umbrella platform for managing all Meta business properties including WhatsApp, Facebook, and Instagram. For WhatsApp specifically, the WhatsApp Manager section within Meta Business Suite is where you register phone numbers, submit and manage message templates, view quality ratings, monitor messaging limits, and configure webhooks. It also handles business verification, a critical step for unlocking higher messaging tiers and the green tick. While most day-to-day WhatsApp operations happen through your BSP's interface, Meta Business Suite remains the authoritative dashboard for account-level settings and compliance. Understanding how to navigate it is important for troubleshooting template rejections and quality rating issues.
Related terms
WABA (WhatsApp Business Account)
The top-level account entity in WhatsApp's system that holds your business information, phone numbers, and messaging configuration.
Verified Badge
A visual indicator in WhatsApp that confirms a business has been verified by Meta, building trust with message recipients.
Template Message
A pre-approved message format that businesses must use to initiate conversations with customers outside the 24-hour messaging window.
Quality Rating
A score Meta assigns to your WhatsApp phone number based on how recipients respond to your messages, directly affecting your messaging limits.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with SuperWaba.