Verified Badge
A visual indicator in WhatsApp that confirms a business has been verified by Meta, building trust with message recipients.
How it works
The verified badge system on WhatsApp has two tiers. The basic verification (gray checkmark) confirms that the business has completed Meta's Business Verification process, which involves submitting legal documents to prove the business is legitimate. The advanced verification (green tick) is the Official Business Account status reserved for notable brands. Both verification levels help combat impersonation and phishing. For the basic business verification, you need to provide business registration documents, and Meta typically completes review within a few days. Business verification is a prerequisite for higher messaging limits and is required before applying for the green tick.
Related terms
Green Tick (Official Business Account)
A verified badge displayed next to a business name on WhatsApp, indicating that Meta has confirmed the business identity as authentic.
Display Name
The business name shown to customers in WhatsApp conversations, which must be approved by Meta and match your official business identity.
Meta Business Suite
Meta's centralized management platform where businesses configure their WhatsApp Business Account, submit templates, and monitor analytics.
Learn more in our docs
Explore guides, tutorials, and API references for building on the WhatsApp Business platform with Superwaba.